At this years London Coffee
Festival I had a chance to catch up with Lauren Morris the programme manager
for UK Coffee Week to discuss the event and what it was all in aid of.
Joe: Hello. Who are you then?
Lauren: Hi, I’m Lauren Morris the programme manager for UKCoffee Week, which is managed by
the Allegra Foundation. UK Coffee Week is an annual national week long
celebration of coffee, uniting coffee lovers and the coffee industry to raise
money for Project Waterfall which funds clean water projects in African
coffee-producing countries.
Joe: Why are you here today?
Lauren: The London Coffee Festival is UK Coffee Week’s flagship
event. The Growing Community area within the is festival is run by the Allegra
Foundation.
Here we want to raise awareness of Project Waterfall and the need
for water in coffee-growing countries. We are also we doing some fundraising
and have lots of fantastic raffle prizes and demonstrations, cuppings and
interesting talks.
Joe: During UK Coffee Week
what else has been going on?
Lauren: So throughout the week, the main mechanism is inviting
coffee chains and independents to ask their customers to donate just five pence
from every cup of coffee that they buy throughout the week. So many people in
the UK love coffee – there is an enormous audience that we can reach out
to and raise money for the cause.
Often it’s the coffee growing countries that don’t have access to clean
water. We are working with WaterAid to deliver a project in the coffee-growing country of
Tanzania, which WaterAid identified as having one of the greatest needs.
We’ve had fundraising events throughout the week, held by coffee shops across
the country. Cuppings, music events,
and coffee talks are raising money and awareness, and then to complete the week there is the London Coffee
Festival.
We launched a new
fundraiser this year, called “Coffee at
Work”. This brings UK Coffee Week in workplaces. A lot of people
drink coffee and tea at work which fuels
their days – we wanted to expand our
reach to his audience and give the opportunity for people to give back to those
coffee communities that don’t have such luxuries.
We also had a sponsored
walk that took place on 15th April for Project Waterfall. The Big Challenge is a 10K sponsored walk along the River Thames. It started off
outside the Mayor’s office and is a big loop. Half way along the walk participants had
to pick up, up to 10 litres of water and then carry it to the finish
line.
This walk is symbolic of the
daily task of fetching water in the area we are raising money for, in Tanzania. Fetching water is predominately done by women and children who have to travel for up to two
hours a day carrying up to twenty litres- double the amount we were
carrying - and they may have to do
that more than once a day.
Joe: So in summary what is
Project Waterfall exactly?
Lauren: Project Waterfall is raising money for clean water
projects in coffee growing countries and it is a moveable feast. At the moment
it is funding a 3 year project in Tanzania in partnership with our service
delivery partner WaterAid which is now in the second year. 100% of consumer donations go to Project Waterfall which
goes directly to Tanzania.
Joe: Is this a world wide
initiative?
Lauren: For this first 3 years we are funding a clean water project
in Tanzania but once we have fulfilled this agreement we will find another worthy
project.
Joe: Why is it important?
Lauren: Water is the most basic human necessity. Without
clean water, people get ill, can die and miss out on school or work.
Without water, communities cannot develop and improve. More people die
from water diseases than malaria, HIV and TB combined and something can be done
to improve the situation.
The water is there, it just needs to be extracted,
which is where the wells and pumps come in. UK Coffee Week is a way of
raising awareness and asking people for a small donation to give something back
and allows people to make a big difference.
Joe: What is the practical
aid? What does the money go towards?
Lauren: The money is
going to Nbulu District which is
in Northern Tanzania. There we work with WaterAid who are our service delivery partner. So far we have helped over 3,638 people through building
wells and water pumps and training the villagers on how to use and
maintain them.
Every 6 months we get a report on project progress, and
we keep the website updated with news and send regular newsletters, so
supporters can see how their donations are being spent.
Joe: How did you get
involved?
Lauren: I was online one
day and came across UK Coffee Week and thought it was a great idea. I
got in touch with the Allegra Foundation to see if there were any positions
available and here we are.
Joe: What coffee do you like
to drink?
Lauren: <laughing> ooh I like Tanzanian coffee me. Well I
like a variety of coffee and I do love the little independent coffee shops and
London has plenty of those. I went recently to Caravan and their coffee is out of this world.
Having brunch at St
Ali (Now Workshop
Coffee Co.) is to die for.
Joe: And how do you take it?
Lauren: I do like a flat white. However I have been around a lot
of coffee experts recently and doing a lot of cuppings and found the serious
coffee drinkers have it black but I’m a little way off from that now.
Joe: How can people get
involved?
Lauren: There are lots of ways. Coming down to the festival helps
as 50% of the ticket sales go to Project Waterfall. Other ways to support the cause are to donate, either online or
via text and visit a coffee shop participating in UK Coffee Week. Many
people have suggested their local coffee shop to get involved this year, some
getting them signed up on our behalf which is a fantastic way to support
us.
There are a host of events happening across the country which are all
fundraising for the cause and well worth a visit. The best way to
find out more is to sign up to our newsletter via the website.
Joe: After this week has
finished the work continues?
Lauren: Absolutely, now we start planning for next year and
talking to the industry on
how they can be involved. We are going to start
working on putting on a variety of new events to keep the momentum going into
year 3.
Thanks to Lauren for taking the time to speak on such a busy
day. If you think Project Waterfall is a worthwhile cause and next year you
would like to get involved then please support UK Coffee Week. Check out the
links below for more information about the project and affiliates.
Next week I will be reviewing a Tanzanian single origin
coffee from the Small
Batch Coffee Company. If you want to see why Tanzania is important for
coffee you can buy a little and have a taste.
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